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→ Strategy development
→ Skill training
→ Co-creation workshop
→ Ecosystem development
→ Business coaching
→ Rapid prototyping
7 months (remote)
During the first exercise, an alignment workshop, we worked closely with the mobility unit at Baloise to determine the right target audience, focus and objective of the accelerator programme. Hereafter, a detailed, but agile roadmap was designed.
Based on the pre-defined criteria and focus area, we went into 4 weeks of startup scouting and identification. This was achieved by manually scanning different investment platforms like Crunchbase, partnering with known startup ecosystem players and media outlets, and by directly sourcing startups via LinkedIn, Mobility focused startup hubs, accelerators and more.
Due to the agile nature of the programme (a consequence of the Covid-19 pandemic), the selection process had to be adapted on the spot. Accordingly, we ensured, together with the Baloise project lead, that the selection criteria was in line with the strategy and opportunities the Baloise mobility unit had in mind. At the same time, we made sure the selection process was valuable and constructive for the startups by including a concise interview and the opportunity to receive feedback afterwards.
The programme was streamlined with one goal in mind; provide a programme that is tailored towards the startups and offers as much value as possible to help them grow, learn and ultimately become a part of the Baloise Mobility Ecosystem. Accordingly, the different aspects within the programme like the Inspirational Breakfasts, Expert Connections, Spark Works coaching and Sparkademy programme all contributed to this goal.
As part of the programme, we aimed to provide each of the 10 startups with coaching grounded in our human-centred design approach. In other words, we ensured that the different mobility startups, no matter their startup stage, approached their solution again from the customer perspective. The coaching, in combination with Sparkademy learning modules, trained the founders in areas from User Discovery and Need Finding, to Problem Solving, Idea Evaluation, Prototyping, Testing and Leadership.
After 10 weeks of intense programme management and training, we were able to support Baloise further in the final presentation of the programme. The DEMO Day, which we moderated, took the form of ½ day remote pitches and a Q&A together with the 10 startups, the mobility unit, Baloise Mobility Portfolio startups, the coaches and other internal stakeholders. Based on our continuous interaction with each of the founders we were able to advise and provide Baloise Mobility with the foundation for identifying the right partners.
Tsering Selang, Co-Founder RIBE Moto
Through close collaboration with the project lead at Baloise, Sparkademy and the Spark Works coaches we were able to design a programme that provided the highest value to the mobility startups. As a result, we were able to grow the overall Baloise Mobility brand, test a new startup format and continue to evolve the mobility ecosystem through new partnerships.
