→ Future foresight based on STEEP methodology
→ Extreme user interviews
→ Expert interviews
→ Scenario building
Over a period of three months, our team of researchers investigated and documented how societal, technological, economic, environmental and political trends will impact the future of mobility.
We used an impact and likelihood matrix to understand how each trend was related. We ranked each trend in order to understand the potential breadth of their effects.
Using our trend research and mapping, we designed four scenarios and accompanying characters based on each trend. These scenarios help us understand how our customer might live, move and act within a specific trend area.
We invited leading European scientists and industry experts for a roundtable discussion to challenge and validate our scenarios. Each scenario is then refined accordingly to their feedback.
Patrick Wirth, Director Investment and Innovation,
Group Strategy and Digital Transformation, Baloise Insurance
In-depth user interviews
We created a trend radar with sixty-five trend analyses and four future scenarios to help Baloise understand how people will move in 2040. Using these trends, Baloise will be able to to gauge future areas of opportunity, build future-focused customer services, forge strategic partnerships and improve their investment portfolio decisions.
Download "The Future of Mobility" report