Realigning the business model – from b2b to b2c
Energy & Mobility
Services
Prototyping & Testing
Applied Methods

→ Qualitative user interviews
→ Competitor analysis
→ Best practice research
→ Creative brainstorming
→ Wireframing
→ User testing
→ Design sprint

Digital tools
Duration

5 Days

client
challenge
Providing smart solutions enabling electricity grids to manage and monitor their infrastructure, Adaptricity wanted to switch to a license fee business model. Over time this would be responsible for 50% of the company revenues. This would require them to directly sell their monitoring software to their end-users (smart grid operators), and thus learn about their needs and expectations.
Process
Qualitative Research
Ideation
Prototyping
User Testing
Roadmapping

Qualitative Research

During the first day, the team gathered all the relevant information to decide the focus of the sprint. They were aware that the challenge had to be feasible and impactful. After they mapped out their current process, interviewed 7 experts during a fast-pace ‘speed-dating’ exercise and analyzed the main insights, the goal of the week was clear to everyone in the room: How can we create a software interface that is user-friendly, intuitive and simple to use for our clients? Once the team was aligned, they were officially ready to jump into the ideation process.

Ideation

During Day 2, the team engaged in a desk research to find out how different players currently respond to the same challenge and identified the most valuable features that could be implemented for their own product. Each of the participant silently selected the most promising one and unleashed his creativity by sketching different variations of the same idea. As a group, the team discussed the highlights of each solution, captured standout ideas and important objections.By the end of the day, seven potential solutions were generated and mapped out in a story-board format. The team had now all the material needed to make an informed decision and decided to take two different concepts to the next level.

Prototyping

After receiving tips on how to conduct user testing interviews, the team worked together to build a rapid, realistic prototype. Only by using simple functions on Key note, they were able to reproduce the drafted storyboards into two interactive and digital mock-ups without programming a single line of code. Once they decided the interview questions, the team came back together for a last final ‘trial run’, during which they prepared for the testing session, shared feedback on the performance, selected the key functionalities to be validated and solved the last flaws.

User Testing

Friday was the big day. The team was excited to finally hear the voice of their users. One at a time, five end-users tested the mock-ups through an interactive and engaging interview conducted by the selected interviewer of the team. The rest of the team observed the conversation through a camera and noted down the most relevant insights, the positive and negative comments, and the suggestions proposed by the users. By looking at the users’ reactions in real-life, they could collect meaningful feedback and identify the strengths and flaws of the new interface.

Roadmapping

In the afternoon, an entire wall of post-its full of interesting insights was built and it was time to make sense of it. During the afternoon, the team applied different techniques to identify user patterns and behavioural trends and was able to turn the collected information into a feasible, implementable and focused action plan. At the end of the week, everyone knew exactly what to do next.

“The Design Sprint provided us with a great atmosphere for bringing our ideas together. During the intense week, we filled entire walls with ideas on sticky notes, condensed them into sketches and drawings, and finally created realistically looking mockups that we discussed with potential clients. The facilitators supported us very well and helped refining our ideas from day to day. The workshop was definitely worth its time.”

Stephan Koch, Co-founder of Adaptricity

7

participants: a mix of designers, software engineers & IT experts

7

different concepts for their user interface evaluated

2

interactive and digital mock-ups built

outcome

Throughout the week long Design Sprint their diverse internal team gained numerous insights and were able to detect previously unknown user patterns and behavioral trends. They were able to turn these fresh insights into a feasible and focused action plan to enable them to ultimately migrate to a b2c business model. 7 month after the end of the Design Sprint, the product was launched in the market.

Project Lead
Alice Repetti
Former Business Consultant
As a former visiting MBA student at the George Washington University, business consultant at Spark Works and lecturer at the ETHZ, Alice leads strategic projects focusing on promoting design-led innovation processes within large corporate settings. She has experience in designing research projects and facilitating training programs using collaborative and agile techniques. Her ambition is to explore how technology, innovation and design can be integrated into impactful user-focused strategies.
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