Reimagining the c2c marketplace of the future
Media & Entertainment
Insights & Concepts
Innovation strategy
Applied Methods

→ Qualitative user interviews
→ Observations
→ Unpacking frameworks
→ Archetype 
→ User journeys
→ Creative brainstorming
→ Rapid prototyping
→ Roadmapping

Digital tools

1 month

Switzerland's largest media group wanted to develop a new strategy & vision for its generalist classified and marketplace division as well as understanding how its portfolio of marketplaces could be developed within a 3-4 year timeframe.
Qualitative research

Qualitative research

During the research phase, we provided support in validating the client’s internal research findings. We did this through a combination of qualitative field work activities including interviews and observations to further understand, cluster and prioritise the user needs for both buyers and sellers.


After carrying out the research we then analysed the findings, transitioning from research to analysis. During this stage the researchers shared what they heard and observed and also identified patterns between findings. Eventually we validated and refined the set of hypotheses that we originally started with.


We then brought together a diverse internal team representing Tamedia’s portfolio of marketplaces to ideate on possible conceptual solutions to address the identified user needs. Alongside this we employed different techniques and enabled the internal team to iteratively generate a variety of unconventional, relevant concepts.


Finally, we grouped and selected high-potential ideas and helped the project team to build a suitable action plan. The final roadmap highlighted how to proceed with the new solutions in respect to Tamedia’s existing brands.


User interviews


Idea napkins


Defined roadmap


We developed strategy archetypes and pros/cons based on Tamedia’s target market and brand. Not only did this enable the client to keep an eye on frictionless marketplaces of the future but also empowered the media group to strongly differentiate its platforms and develop an aggregator to act as a lead generator and a way to develop further solutions to support its vision.

Project Lead
Linda Armbruster
Director Collaborative Innovation
Linda holds an M.A. in Strategic Design from the design akademie berlin. As a trained Design Thinker from the Potsdam and Stanford, co-founder of Spark Works and lecturer at the ETHZ, she builds and leads research and training programs in the private and public sector, blending methods grounded in Human-Centred Design to inform and inspire insight-driven innovation.
By clicking “accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. We respect your privacy, here is how.