→ Qualitative user interviews
→ Creative brainstorming
→ Rapid prototyping
→ User testing
We conducted qualitative interviews with Swiss parents to discover their needs, pain points, and the behaviours involved in how they consume information and receive support at the start of parenthood. Approximately 70 interviews and experiments were conducted with new parents and parenting experts, allowing us to develop different personas, understand parent user journeys and identify stigmas and conflicts.
Based on our collected data, we identified the primary pain points and areas of opportunity to develop a modern, digital version of Pro Juventute’s parent letter, creating personas and user journeys to highlight relevant points.
Using our extensive insights from the research, we designed and facilitated a co-creation workshop in which internal experts, parents, and designers worked together to generate a wide range of ideas, potential features and digital applications.
We prioritised and selected high-potential ideas for the digital parent letter, then created a first, rough prototype based on wireframes which incorporated the main components of the solution we envisioned.
We conducted two rounds of qualitative user testings with different clickable prototypes to validate our assumptions, get direct feedback from parents and iteratively refine the solution.
After evaluating, filtering, merging and testing ideas, our designers were able to come up with an initial version of the new digital parent letter. The prototype was designed as an app with personalized content based on the age of the child and included interactive features.
Michael Augsburger, Business Associate
Interviews with Swiss nationwide
Iterations of user testing and prototype refinement
Full digital prototype based on validated wireframes
A full set of wireframes of the digital prototype was tested over two iteration cycles with a small user group to receive qualitative feedback. We developed a quantitative evaluation of desirability using a smoke-test. This allowed us to gain an in-depth understanding of the needs of modern-day Swiss parents and insights into what the future of the new-parent letter should look like.