Over a period of three months, our team of researchers investigated and documented how societal, technological, economic, environmental and political trends will impact the future of mobility.
We used an impact and likelihood matrix to understand how each trend was related. We ranked each trend in order to understand the potential breadth of their effects.
Using our trend research and mapping, we designed four scenarios and accompanying characters based on each trend. These scenarios help us understand how our customer might live, move and act within a specific trend area.
We invited leading European scientists and industry experts for a roundtable discussion to challenge and validate our scenarios. Each scenario is then refined accordingly to their feedback.
PATRICK WIRTH, DIRECTOR INVESTMENT AND INNOVATION,
GROUP STRATEGY AND DIGITAL TRANSFORMATION, BALOISE INSURANCE
DANIEL PERSCHY, BUSINESS CONSULTANT