A digital piggy bank for children
Banking, Insurance & Real Estate
Insights & Concepts
Prototyping & Testing
Applied Methods

→ Qualitative user interviews
→ Observations
→ Unpacking frameworks
→ User journeys
→ Creative brainstorming
→ Rapid prototyping
→ Service testing
→ User testing

Digital tools

6 weeks

Credit Suisse wanted to position itself as relevant for the digital age by offering a new banking solution for students which earlier research had suggested was too little and too late to be captured as new customers.
Qualitative research

Qualitative research

Leveraging our relationship to EPFL we conducted research with 8-10 master level students on the initial problem, finding a new banking solution which appealed to students. However, it was during this qualitative research that it became clear that there was a need to reframe the challenge.


The concept evolved into exploring how digital native kids who never had the chance to experience a ‘tangible’ interaction with a bank could be introduced to the use of money whilst giving them access to banking technology. With a clear, specific topic in mind we could brainstorm solutions, before evaluating and eventually selecting the best idea.


During the ideation stage, we brainstormed several ideas eventually selecting a digital piggy bank for children as the most promising solution.


From here, we facilitated the kick start of the prototyping and testing activities - providing the features and functionality that would ultimately define the service offering for Credit Suisse.


EPFL masters students conducted research


Digipigis sold within 2 months of launch


The launch of DigiPigi across Switzerland as part of a holistic offering for kids enabled Credit Suisse to ultimately refine and relaunch its offering for children and position itself with parents as the go-to bank for helping kids to manage money in a fun but responsible way. Additionally DigiPigi went on to win several awards.

2 years later: product on the market

Project Lead
Alan Cabello
Senior Partner
Alan holds a PhD from EPFL focused on human-centred innovation processes, having been a Visiting Researcher at Stanford’s d.school and a participant at Potsdam HPI’s d.school. He also holds a M.Sc. in Management and a Dip.Eng. in Mechatronics. He is a co-founder of Spark Works, CEO of Sparkademy, sits on the board of a couple of start-ups and lectures at ETHZ.

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