Training the top 1000 executives
Manufacturing & Technologies
Culture & Skill Development
Applied Methods

→ Creative brainstorming
→ Rapid prototyping
→ Skill training
→ Value stream mapping

Digital tools

1 month

Based on its new company strategy, Siemens wanted to redesign its global leadership training program, by instilling and educate employees worldwide on a new agile mindset composed of Value Stream Mapping & JTBD (Jobs to be done) methodology.
Qualitative research

“Thank you very much for the highly welcome and outstanding professional support. You were superior during the workshop day and we could not have found better partners! The day was exactly what we wanted to achieve.”

Hans-Peter Weindl, CorporateTechnology Division at Siemens


prototypes designed and tested


newly designed training exercises selected to scale


minutes designed of content ‘deep-dive’


We delivered two innovative exercises that were ultimately split into three individual 90 minute exercises. These exercises which revolved around the methodology of VSM and JTBD were subsequently incorporated into leadership training for the top 1000 of the company’s worldwide management talent pool.

Project Lead
Linda Armbruster
Director Collaborative Innovation
Linda holds an M.A. in Strategic Design from the design akademie berlin. As a trained Design Thinker from the Potsdam and Stanford, co-founder of Spark Works and lecturer at the ETHZ, she builds and leads research and training programs in the private and public sector, blending methods grounded in Human-Centred Design to inform and inspire insight-driven innovation.

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