→ Design sprint
→ Qualitative user interviews
→ Rapid prototyping
→ User testing
→ Business modelling
2 month strategic alignment and focus identification, followed by a 1 week design sprint
Over two months, we aligned with the Swiss Re steering team to identify the scope of the project, the key stakeholders involved, the assumptions to be validated in the market and the expertise that would be required to create a well-rounded sprint team.
An international team of seven Swiss Re experts met inToronto, ready to fully dive into the challenge. During our five day intense sprint, the team repeatedly engaged with three key stakeholder groups: underwriters, policy-holders (or declines) and agents. Interviewing each target group allowed them to identify crucial pain-points and challenges at each step of their respective journeys. With this new understanding in mind, they were able to agree on which major problems required addressing, and generate two alternative solutions that were tested with the three key groups.
The team presented their solutions to one of their major clients in Canada and received valuable feedback to inform the next steps required for further validation in other regions. We worked with the team to create a roadmap for their first pilot test.
Sprint participant, Swiss Re Underwriter
Key stakeholders interviews
Rounds of user tests
Pitch in front of an existing client
The team gained an insight-driven understanding of their users’ needs and business requirements. They validated a select set of hypotheses regarding the potential of the impaired lives market segment, and proposed two actionable solutions to address major challenges in the market.