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→ Qualitative user interviews
→ Expert interviews
→ Creative brainstorming
→ Co-creation workshop
5 Months
During the scoping it was discussed which topics within the larger topic of climate change are of interest to Baloise employees and what should be considered when communicating the insights. The chosen format was an easy-to-digest newsletter and additional material on the Baloise intranet. At the latter, people can discuss and exchange relevant topics continuously and actively engage with the research team.
Writing on a variety of topics in the area of climate change, such as greenhouse gases, sustainable living or rising sea levels, the researchers conducted desk research and expert interviews. The articles in the newsletter were written to capture the interest and be understood by everyone.
In a half-day workshop employees at Baloise chose two topics they wanted to focus on during the period of a deep dive. The decision fell on the topics of climate risk modelling and renewable energy. While climate risk will become increasingly important for the insurance business, renewable energy is a trend that can open up many windows of opportunity outside of the core business.
During the deep dive the research and subsequent published articles focused on the two chosen topics. For climate risk modelling the research was focused on expert interviews and desk research. Meanwhile, for renewable energy user research with 8 companies and 17 private people in Switzerland, Belgium and Germany was conducted. Desk research was also conducted for both topics.
For renewable energy an ideation workshop for interested employees was offered. Building on the insights of the user research problem statements (“how might we…“) were presented and groups formed around them. The groups will continue to work on the problems with some even participating in the internal intrapreneurship program.
Climate risk models are a relatively new topic to consider when dealing with risk. Baloise learned about climate risk models and what to consider when buying and using them. They agreed on responsibilities and a timeline to incorporate climate risk models further in their processes.
Fabian Meier, Researcher
newsletters sent
exploration articles
deep dive articles
ideation workshops
To move forward, we created actionable plans that Baloise could implement to continue this research. For the deep dive we arrived at a road map with two Baloise employees now taking ownership to incorporate climate risk modelling into their processes as needed. Meanwhile, for renewable energy three teams formed around problem statements and will continue their work, leading to a participation in Baloise’s intrapreneurship program.
