Sparking innovation with a Think Tank about sustainability
Banking, Insurance & Real Estate
Services
Insights & Concepts
Culture & Skill Development
Applied Methods

→ Qualitative user interviews
→ Expert interviews
→ Creative brainstorming
→ Co-creation workshop

Digital tools
Duration

5 Months

client
challenge
Baloise is looking to continuously fill the innovation funnel and generate ideas with a greater fit to market developments. In line with this, one strategic approach has been the launch of a Think Tank which conducts research, identifies new opportunity spaces and on a bi-weekly basis sends insights to (Baloise) employees’ inboxes. This is meant to foster more radical and specific ideas coming from across the organisation.
Process
Set the stage
Qualitative research
Continuous refinement
Qualitative research II
Ideation
Roadmapping

Set the stage

During the scoping it was discussed which topics within the larger topic of climate change are of interest to Baloise employees and what should be considered when communicating the insights. The chosen format was an easy-to-digest newsletter and additional material on the Baloise intranet. At the latter, people can discuss and exchange relevant topics continuously and actively engage with the research team.

Qualitative research

Writing on a variety of topics in the area of climate change, such as greenhouse gases, sustainable living or rising sea levels, the researchers conducted desk research and expert interviews. The articles in the newsletter were written to capture the interest and be understood by everyone.

Continuous refinement

In a half-day workshop employees at Baloise chose two topics they wanted to focus on during the period of a deep dive. The decision fell on the topics of climate risk modelling and renewable energy. While climate risk will become increasingly important for the insurance business, renewable energy is a trend that can open up many windows of opportunity outside of the core business.

Qualitative research II

During the deep dive the research and subsequent published articles focused on the two chosen topics. For climate risk modelling the research was focused on expert interviews and desk research. Meanwhile, for renewable energy user research with 8 companies and 17 private people in Switzerland, Belgium and Germany was conducted. Desk research was also conducted for both topics.

Ideation for renewable energy

For renewable energy an ideation workshop for interested employees was offered. Building on the insights of the user research problem statements (“how might we…“) were presented and groups formed around them. The groups will continue to work on the problems with some even participating in the internal intrapreneurship program.

Roadmapping for climate risk models

Climate risk models are a relatively new topic to consider when dealing with risk. Baloise learned about climate risk models and what to consider when buying and using them. They agreed on responsibilities and a timeline to incorporate climate risk models further in their processes.

"The Think Tank was an attractive and accessible tool to increase the visibility and knowledge about the topic of sustainability within Baloise. Insights about climate risk modelling connect well to existing structures and are therefore easier to incorporate. Renewable energy requires more scaffolding and support to take root within the organisation."

Fabian Meier, Researcher

12

newsletters sent

16

exploration articles

9

deep dive articles

2

ideation workshops

outcome

To move forward, we created actionable plans that Baloise could implement to continue this research. For the deep dive we arrived at a road map with two Baloise employees now taking ownership to incorporate climate risk modelling into their processes as needed. Meanwhile, for renewable energy three teams formed around problem statements and will continue their work, leading to a participation in Baloise’s intrapreneurship program.

Project Lead
Daniel Perschy
Lead Consultant
Daniel is academically trained in innovation management and business development and has previously gained industry experience within the banking and mining industry. He holds a MSc from Copenhagen Business School and a degree from Vienna University of Economics and Business. Innovation as a means of creative problem solving to benefit human, society and environment, requiring freedom, experimentability and diversity – this understanding is at heart when he collaborates with clients at Spark Works.
Partners
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